Crown Media selects iSpot.tv to power ad measurementTuesday, March 15th, 2022
Crown Media Selects iSpot.tv to Power Ad Measurement for Network Portfolio
On Tuesday, March 15th, iSpot.tv and Crown Media Family Networks announced a new TV advertising measurement agreement covering Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States. The deal gives Crown Media access to a suite of ad measurement capabilities across its network portfolio, including always-on ad verification and impressions covering more than 150 national networks.
Using iSpot, Crown can deliver real-time intelligence to brands advertising on its networks, including second-by-second measurement tracking attention and interruption rates, to help them understand creative performance benchmarked across categories, day parts and more.
“Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”
In Q4 2021, Hallmark Channel delivered the most household ad impressions of any cable network on TV, with 5.26% of 90.6 billion verified ad deliveries, and third-most overall. The network experienced a surge of interest during the holiday season, with ad deliveries crossing a billion per day from Oct. 26 through the end of the year, aside from Christmas Day.
“Crown Media now has access to evidence for how much reach and attention it delivers to advertisers and can use this information to foster much more compelling, fact-based discussions with agencies and brand partners than if it were simply trying to tell a program ratings story” said Stuart Schwartzapfel, SVP of Media Partnerships. “This deal is a great example of how incorporating modern measurement can be a game-changer for the buy- and sell-side virtually overnight.”