C&W brings Paramount+ to Flow and BTC subscribers in the CaribbeanMonday, March 28th, 2022
Paramount+ reaches Caribbean audiences through C&W Communications
MIAMI — Paramount+, the global digital subscription video streaming service from Paramount, announced an alliance with C&W Communications, the leading communications and entertainment provider in the Caribbean, to bring its premium content exclusively to subscribers of Flow and BTC video services in more than 15 new markets including Anguilla, The Bahamas, Barbados, British Virgin Islands, Cayman Islands, Curaçao, Dominica, Grenada, Saint Kitts & Nevis, Trinidad and Tobago, Turks, and Caicos Islands. Additional markets may be announced in the future.
“This alliance allows us to bring Caribbean audiences the amazing premium content on Paramount+,” said Eduardo Lebrija, EVP, Chief Commercial Officer, Southern Europe, Latin America, Middle East & Africa, and MD North Latam & Brazil Hub at Paramount. “We are excited about the ongoing expansion of Paramount+, and we will continue working to scale the offer to engage subscribers and increase the reach of Paramount+.”
“We are thrilled to be the first to bring the amazing content of the globally acclaimed Paramount+ service to the region. Our partners at Paramount have curated the most powerful content proposition for our countries. Our subscribers across most of our Caribbean markets will have access, as part of their existing TV subscription, to thousands of exclusive premium series, movies, children’s programming, including originals from BET+ and Showtime, that have become viewer favorites in the U.S., and all over the world,” said Britta Reinhardt Chief Commercial Officer, Consumer Markets, C&W Communications, operator of the Flow and BTC brands in the Caribbean.
A Mountain of Content for All Audiences
As part of their subscription (except for subscribers to Essentials TV), Flow and BTC customers can access Paramount+’s catalog through Flow’s Video On Demand service. Through Flow Video On Demand, Paramount +’s expansive library of original series, hit shows, and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel™ can be viewed any time, all commercial-free.