Skytel expands video services in Mongolia with Mirada

Mirada further embeds in Skytel with the expansion of their video service

Mirada (AIM: MIRA), a leading provider of integrated software solutions for digital TV operators, broadcasters and streaming platforms, is pleased to announce that it has deepened its partnership with SKYmedia Corporation LLC (“SKYmedia”), a leading communications service provider in Mongolia and a subsidiary of Skytel Group LLC. Having successfully developed and implemented an advanced OTT platform named “SkyGO” for SKYmedia, as announced in 2019, Mirada has now been awarded the contract for a further expansion of SKYmedia’s entertainment streaming service in Mongolia.

The first phase of SkyGO OTT project saw Mirada roll out its flagship Iris technology to enable subscribers to enjoy live TV, catch-up and on-demand movie content seamlessly on laptops, iOS and Android smartphones and tablets. After the launch in 2019, the SkyGO app ranked # 1 in Mongolia as the most popular app on Google Play Store and Apple’s AppStore.

Under the new contract, Mirada will implement a number of additional features to enhance the usability of the platform for Skytel’s subscribers and bring them a personalised experience, with tailored content recommendations, user interfaces and advertising all managed through Iris’ network of tools. These tools include the powerful analytics platform LogIQ, Segmenter software for advanced user segmentation and UX Evolver to allow operators to adapt the user interface.

The contract will also include the extension of Skytel’s OTT service to more devices, in what is expected to be one of the biggest launches of the Google-powered technology in Mongolia.

This contract aligns with Mirada’s strategic priority of delivering sustainable growth through leveraging existing customer relationships and further embedding Mirada’s technology into their systems. To be awarded this contract for the second phase of Skytel’s project demonstrates the value Skytel attaches to Mirada’s products and services while also strengthening Mirada’s position as a leading choice technology provider both globally and in the emerging opportunities within the Asian market.

Amarchingun Gantumur, CEO of Skytel LLC, commented: “By choosing Mirada to deploy the expansion of our video service, we look forward to strengthening our position in the market with its best-in-class technology and quality of service through the Group’s renowned state-of-the-art viewing experience on all devices in all viewing situations. The exceptional levels of service carried out when deploying the initial phase of this project made Mirada the obvious choice for the second phase contract. We look forward to working with them further in the future as we work together to give our customers the best possible user experience when using our products.”

José Luis Vázquez, CEO of Mirada plc, commented: “We are thrilled to announce that we will be furthering our relationship with Skytel. Skytel’s decision to partner with Mirada demonstrates the confidence that our clients have in both our technology and in our ability to deliver a complex multiscreen product across an IPTV network. Application availability on multiple devices is in high demand by our clients and we are happy to see our product strategy proving effective.

We look forward to further strengthening our relationship with Skytel as we work to embed our solutions deeper in our clients’ systems and deliver the TV of tomorrow, today.”