Skyworth's Strong-branded SRT420 STB integrates Live TV app from iWedia

iWedia and Skyworth Partnership: Delivering enhanced user experience with premium Live TV app

BANGKOK, Thailand — Android TV Summit — iWedia S.A, part of the ZEGi group and world-class provider of software solutions for connected TV devices, and Skyworth, the world’s largest manufacturer of set-top boxes under its brand name of Strong, today announced a partnership to facilitate the delivery of iWedia’s Live TV application for its retail hybrid Android devices.

When it comes to Android TV devices, Live TV is one of the most used applications and the basis of delivering a premium user experience. This is the reason Skyworth is partnering with iWedia to launch a premium licensed Live TV app for its SRT420 Strong brand device, which allows them to achieve the goal of a superior product offering.

The Live TV app features an EPG guide, channel list and parental controls. On its launch, major new features include branding options for TV brands, with customisable look and feel; Rich metadata (optional add-on); Voice Control with Google Assistant; Deep linking with streaming services and seamless integration with Google TV.

Hans-Jürgen Desor, CEO, iWedia, said, “It is fantastic to be working with Skyworth on this project. By joining forces, the outcome shall be a modern UI with branding options to enhance TV manufacturers’ revenues while adding much more value for the end users. This application caters for both customers and TV manufacturers, and therefore it has won the confidence of industry leaders.”

“At Skyworth our main goal is to provide the best product performance for end users.” said Charlie Zheng, Vice President of Strategic Partnerships, Sales and Marketing, Skyworth Digital. “Our partnership with iWedia enables us to do this by offering a combination of premium hardware and software products to our end users. Our customers get the enriched multimedia experience they desire, and we can drive revenue growth and provide enhanced value for our brand.”