Sportradar to integrate NPAW video analytics

NPAW’s Video Analytics to Be Integrated into Sportradar’s Streaming Service And OTT Platform

BARCELONA — NPAW, a global leader in video business intelligence solutions for online video businesses, is pleased to announce it will be providing its advanced analytics capabilities to Sportradar, a leading global technology company focused on enabling next-generation engagement in sports by providing business-to-business solutions to the global sports betting industry. Through this agreement, Sportradar will utilize the NPAW Suite’s Video Analytics product to optimize its streaming service and will integrate the tool into the Sportradar OTT platform to provide NPAW’s analytics functionalities to Sportradar’s clients.

Sportradar will use the NPAW Suite’s extensive real-time monitoring capabilities to enhance the Sportradar OTT Service. NPAW’s analytics insights will help Sportradar improve its service’s perceived quality experience (QoE), to better understand its audience behavior and content preferences, and troubleshoot errors faster and more effectively to deliver improved client care.

Additionally, with the integration of the NPAW Suite’s capabilities into the white-label Sportradar OTT platform, Sportradar customers will have access to deeper insights into video consumption, user engagement, and QoE. Because of NPAW’s new Custom App feature, Sportradar will be able to offer customers deeply customizable analytics apps that can be easily adapted to their branding and business intelligence needs.

“The high-growth sports streaming space requires advanced analytics solutions that can help deliver superior experiences and boost business revenues. And custom insights and tools play a key role here,” said Ruben Senor-Megias, Chief Sales Officer of NPAW. “With the NPAW Suite, Sportradar and its clients can tailor the state-of-the-art capabilities of the platform to their specific monitoring, organizational, and branding requirements to make the most of their data.”