NAB Launch of Civolution Internet Services for On-line media distribution

Civolution Internet Services enables media and website owners to collaborate to maximize revenues throughout a media asset’s lifecycle

EINDHOVEN, Netherlands — Civolution, the leading provider of technology and services for identifying, managing and monetizing media content, today announced the launch of Civolution Internet Services, a monitoring and monetization service suite which ensures that all stakeholders in online media can manage video assets. These new services enable online publishers and media owners to collaborate to maximize media asset revenue while at the same time ensuring that copyright and other obligations are recognized.

“There is a global shift towards regulators looking to protect the rights of copyright holders when media content is distributed over the internet,” says, Alex Terpstra, CEO of Civolution. “The launch of Civolution Internet Services, with its identification and monitoring of video available for internet distribution, provides the technology to underpin future legal frameworks that protect media distributed online.”

Civolution Internet Services is built on a rich portfolio of content identification technologies and services and provides a comprehensive suite of identification, measurement and management tools needed to effectively launch new revenue-earning services. Using Civolution internet services content owners can evaluate the reach and performance of video assets, confirm content up/download, manage rights and intellectual property, support sponsor revenue, control content inventory and help establish new business opportunities. By identifying and managing on-line media, Civolution is driving the monetization of video content distributed across the internet.

“Although video assets have played a big part in driving the growth of social networking and user generated content web-sites, the business models are not yet in place to monetize these assets,” says Hans van de Ven Civolution’s SVP of Business Development. “The NAB launch of the Civolution Internet Services portfolio provides a system which enables media owners and online publishers to devise profitable new business models based upon sharing revenues.”

Civolution’s Internet Services provide market intelligence gathering, contract compliance data, content filtering and helps enable pay-per-use, re-directing and ad-linking services. The integrated platform includes media registration, media identification and commercial project management functions. It uses fingerprinting-based content identification and enables web-crawling and automatic take-down. Content owner benefits include, global internet coverage allowing full insight in how/when/where media content is used, potential to set distribution parameters and prevent potential misuses, provide online reporting combining internet and television data. For the content distributor, these services enable the building of sustainable business models without the risk of litigation so that the distributor can develop new partnerships based on trust and transparency. Additional important benefits include an easy-to-integrate fingerprint identification tool with no impact on performance and the deployment of re-directing/ad-linking functionality to generate additional revenues.