PrimeTel Selects SecureMedia for Digital Content Protection in Cyprus

Award-winning Encryptonite ONE™ System now secures PrimeTV, PrimeTel’s comprehensive IPTV Digital Entertainment platform across their nationwide network

AMSTERDAM — IBC2009 — SecureMedia, the technology leader in open content protection software for secure video and multimedia delivery over IP networks announced today that PrimeTel PLC, the largest private telecommunication and information technology company in Cyprus is now using SecureMedia’s Encryptonite ONE™ System to protect premium video content. A component of their triple-play Internet, IPTV and Telephony offering under the PrimeHome brand, PrimeTV is regarded as the most comprehensive viewing platform in Cyprus, enabling subscribers access to over 150 channels, interactive games and advertising as well as Video-on-Demand.

“Our IPTV service in Cyprus continues to be a great success and we now look to future developments that expand our digital entertainment portfolio and offer our subscribers even more viewing choices on new platforms,” said Hermes Stephanou, Managing Director, PrimeTel. “SecureMedia’s content protection was the perfect choice since it is approved by the international studios and networks and addresses these new platforms. We are extremely happy that we have adopted the Encryptonite ONE™ System to secure our ever expanding PrimeTel TV service that we are offering to other operators in the region complete with excellent new content.”

PrimeTel’s highly knowledgeable R&D division was able to seamlessly incorporate SecureMedia’s content protection technology into their IPTV service in record time with Vladimir Ivashchenko, CTO of PrimeTel noting, “the Encryptonite ONE™ System was truly a breeze to integrate into our existing triple-play platform.”

“PrimeTel is a rising communications star in the Eastern Mediterranean,” said Fred Ellis, COO of SecureMedia. “Their PrimeTV service lets subscribers enjoy a reliable, efficient and cost competitive triple play service complete with an extensive choice of digital interactive entertainment. We are honored to be selected as the digital content protection of choice and will not only secure their PrimeTV service but also help them expand their program lineup with premium content from the world’s leading studios and networks.”

SecureMedia will be demonstrating at IBC 2009, Stand 734 Hall 12 IPTV ZONE; PrimeTel PLC will be demonstrating at IBC 2009, Stand 601-602 Hall 12 IPTV ZONE