India's GTPL Chooses NDS End-to-End Solution for Digital Cable TV

Wednesday, September 9th, 2009
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  • Leading independent cable operator GTPL to deploy end-to-end solution from NDS including VideoGuard® conditional access technology, MediaHighway® middleware, interactive games and electronic programme guide (EPG)
  • GTPL plans to introduce new services including pay per view, VoIP and video on demand using NDS technology to bring a whole new TV experience to consumers in Gujarat
  • NDS VideoGuard to secure over 180 channels and value added services including songs on demand

GUJARAT, INDIA — NDS Group, the leading provider of technology solutions for digital pay-TV, today announced that Gujarat Telelink Private Ltd (GTPL), an independent cable TV provider in Gujarat, India, is deploying an end-to-end solution from NDS to power and protect its digital services.

GTPL, the largest MSO in the Gujarat region of India, plans to deploy NDS VideoGuard® conditional access technology, NDS MediaHighway® middleware, interactive applications including games and an NDS electronic programme guide (EPG).

Market-leading VideoGuard will secure over 180 digital TV channels, including premium content such as international movies, as well as value added services including a ‘songs on demand’ service. GTPL also plans to launch Video On Demand (VOD), based on technology from NDS, in the coming months.

“With its unique combination of innovative world-class technology, and professional services and support available locally, we look forward to working with NDS to move our business forward and to deliver the industry’s best entertainment, information and other digital services to viewers,” said Anirudhsinh Jadeja, CMD at GTPL. “With NDS as our technology partner, we are confident in our ability to provide a compelling digital TV proposition to our customers.”

“GTPL is committed to delivering a superior TV and broadband service to subscribers and we at NDS are looking forward to helping them achieve this goal. With its investment in NDS technology, GTPL has the power to transform the TV viewing experience for subscribers in the state of Gujarat,” said Sue Taylor, NDS Senior Vice President and General Manager, Asia Pacific.

NDS has an established track record of helping Indian pay-TV providers to successfully and cost-effectively launch digital TV services, and is currently supporting four major operators to securely bring advanced TV to Indian subscribers. NDS continues to demonstrate its commitment to the pay-TV market in India – where more than a quarter of NDS employees are now located – through ongoing investment in its R&D centre in Bangalore as well as commercial offices in both New Delhi and Mumbai.