Netris End-to-End OTT Solution Protected by SecureMedia Encryptonite ONE System

Wednesday, October 21st, 2009
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Netris’ newest addition to the IPSoft™ Interactive Digital TV family addresses the demand for monetizing and distributing premium entertainment on PC devices

PRAGUE — IPTV Forum Eastern Europe — SecureMedia, the technology leader in open content protection software for secure video and multimedia delivery over IP networks and Netris, a leader in software development and integration for IP communications today announced the latest addition to the IPSoft™ Interactive Digital TV family that provides an end-to-end cutting-edge solution for secured multimedia delivery over Internet.

Combining the power of three unique yet proven software products: IPSoft™ iStream Video Server, IPSoft™ iVision PC Solution and the Encryptonite ONE™ CA/DRM System, streaming or downloaded content can now be securely delivered to broadband-connected PCs, enabling content-providers and operators to reach more internet users and generate additional revenue.

IPSoft iStream Video Server provides the streaming and downloading mechanisms while IPSoft iVision PC Solution is a part of Netris’ SDP that generates user interface and provides service management. SecureMedia’s Encryptonite ONE™ System provides the highest levels of digital content security for video distribution in the open Internet environment.

“This solution is designed ‘by the industry for the industry’ and provides encrypted content delivery (VoD and other top services including Progressive Downloading features) both within operator network and over broadband Internet”, says Alexey Bugay, CEO at Netris. “Its main advantage is that it can be considered as a ready-to-use e-shop model for selling content with security guaranteed by SecureMedia’s advanced content protection system. Now, operators and content providers have an opportunity to attract subscribers from all over the world and use this new e-shop model to increase revenue.”

“The strategy and timing is right for Netris with the Multimedia Research Group (MRG) predicting that global over-the-top video services will exceed $11 billion (USD) in 2012,” said Fred Ellis, COO of SecureMedia. “This new offering will allow operators to easily establish a new wave of revenue-generating video portals while offering consumers the ability to enjoy entertainment anywhere.”

Netris and SecureMedia continue to enjoy a long lasting and productive partnership resulting in successful IPTV deployments at large carriers and service-providers such as JSC Kazakhtelecom in Kazakhstanand Rosmedia (Rostelecom) in Russia.