Zoran Demonstrates New HDTV, Set-Top Box, Blu-Ray and HD Media Player, Digital Camera and Printer Technologies at CES 2010

CEO Levy Gerzberg on “Big Thinkers and Disruptive Technologies” SuperSession Panel

LAS VEGAS, NV — Zoran Corporation (NASDAQ: ZRAN) announced it is demonstrating its newest digital entertainment and digital imaging platforms and technologies for consumer electronics manufacturers at CES 2010 opening in Las Vegas Thursday, Jan 7.

In addition, President and CEO Levy Gerzberg will participate on the SuperSession panel “Big Thinkers and Disruptive Technologies – Today’s Thought Leaders, Tomorrow’s Technologies” discussion scheduled for January 8 from 1:30 to 2:30 pm in North Hall, Room N255-257. The panel, moderated by Tim Bajarin, president and CEO Creative Strategies, will also include Richard Archuleta, CEO Plastic Logic; Colin Crawford, Founder & CEO Media7; Dave Habiger, CEO Sonic Solutions/CinemaNow; and Michael Lewis, Chairman & CEO Real D.

“We look forward to hearing from Dr. Gerzberg about the disruptive technologies in the consumer electronics industry, especially his views on the impact of highly integrated SOCs on the future of CE devices supporting the many new sources of HD content in this age of internet connectivity,” said Mr. Bajarin.

Many new consumer electronics products powered by Zoran will be introduced and demonstrated at the show by top-tier CE manufacturers.

Zoran’s new product and technology demonstrations at CES 2010 include the following:

• SupraHD® Full HDTV solutions for mainstream flat panel DTV markets in North America, Europe and Asia, with many new video and audio features and streaming capabilities
• SupraFRC™ object-based Frame Rate Conversion and de-judder technology for improved picture quality supporting 120Hz and 240Hz TVs
• Demonstrations of RVU Alliance™ pixel-accurate Remote User Interface (RUI) systems, a technology which allows consumers to view and manage operator content on home networked TVs
• SupraXD® and SupraTV® Set Top Box solutions for worldwide satellite and cable set top markets
• New COACH-based digital camera designs supporting stills, HD 720P and HD 1080P video capture for the next generation of major brand digital cameras
• VaddisHD™ High Definition Multimedia Processor platforms supporting Blu-Ray, DVD and HD Media Players
• New Quatro®-based platforms for All-in-one color laser printers and connected mobile printing

Meetings with Zoran are by appointment in North Hall room N120 at the Las Vegas Convention Center.