Asia Comprises Over Half the World's Pay TV Subscribers

Wednesday, May 19th, 2010
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SCOTTSDALE, Ariz. — Asia dominates worldwide PayTV, accounting for slightly more than 50% of subscribers in 2010, reports In-Stat. China alone will encompass 26.3% of the total, followed by the rest of Asia Pacific at 22.3%, North America 15.3% and W. Europe 15.6%. While IPTV grew faster than cable and satellite in 4Q09, consistent growth is expected for all PayTV platforms over the next five years.

“By 2012, there will be nearly ¾ billion PayTV subscribers worldwide,” says Norm Bogen, In-Stat analyst. “Asia will continue to represent over 50% of PayTV subscribers through 2014 when we expect total subscribers to reach 855 million.”

Recent research by In-Stat found the following:

  • IPTV subscribers increased 9.1% over the previous quarter and 46.1% over the previous year, reaching 33.3 million subscribers in 4Q09.
  • E. Europe and W. Europe combined accounted for 49% of IPTV subscribers in 2009.
  • Worldwide cable subscribers grew 4.4% in 2009.
  • Worldwide satellite subscribers will reach a quarter billion by 2014.
  • In 2010, Asia Pacific will overtake North America as the largest satellite market.
  • Asia Pacific and Latin America/Caribbean regions show the greatest growth rate in satellite subscribers from 2009-2014.

Recent In-Stat research, 4Q09 PayTV Subscribers Summary (#IN1004821MBS), examines the worldwide PayTV Subscriber market including cable (analog and digital), satellite (DTH), and IPTV (or telco TV) for 4Q09. It provides:

  • Worldwide subscribers by region, YE2008-YE2009.
  • Actuals for the previous quarter(s) in the current year.
  • Five-year subscriber forecasts by platform and by type (where appropriate).
  • Free-to-air TV subscriber forecasts.
  • Total available worldwide TV-household market.

For a free sample of the report and more information, please contact Elaine Potter at: epotter@In-Stat.com or (480) 483-4441