Suddenlink and TiVo Announce Strategic Distribution AgreementThursday, July 8th, 2010
Suddenlink to Deploy TiVo Premiere Set-Top Boxes as a Multi-Room DVR & Non-DVR Solution in Key Markets
SAINT LOUIS, MO and ALVISO, CA — Suddenlink Communications, the eighth largest cable broadband company in the United States, and TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advanced television services, including digital video recorders (DVRs), have entered into a strategic relationship for Suddenlink to distribute co-branded, TiVo Premiere DVRs as well as non-DVR set-top boxes.
TiVo Premiere is TiVo’s latest generation set-top box that unifies linear television, DVR functionality, video on demand, and Internet delivered video into a single experience — all framed in an elegant, high definition user interface based on Adobe Flash technology. Suddenlink plans to begin deploying the TiVo set-top boxes to its customers later this year, including a multi-room DVR solution developed by TiVo. Suddenlink and TiVo also intend to collaborate on the development of a next generation “whole home” solution for deployment by Suddenlink in 2011.
Jerry Kent, CEO of Suddenlink, stated, “We reviewed a number of alternatives to find the best way to offer a full suite of linear television, VOD, and broadband delivered content to every room in our customers’ homes. We found that TiVo, by way of its best-in-class user experience, its leading consumer feature set, and rapid time to market is a very compelling answer. TiVo will be a significant part of our future plans which will redefine our subscriber proposition with 100% digital video including features like remote DVR programming, universal search with cable VOD, and access to interactive applications like YouTube, Pandora, Rhapsody, and Fandango.”
Kent added: “We are especially excited about the speed and efficiency with which we can deploy a next generation product with TiVo. TiVo has modified its retail DVRs to operate with our video on demand systems, giving us the ability, in a matter of months, to deploy an incredibly robust software environment, together with a less expensive set-top box. We believe this is a great example of how the cable industry can work with retail device manufacturers on innovative solutions that benefit consumers.”
Tom Rogers, President and CEO of TiVo, stated, “Suddenlink is cementing its leadership role in the US cable industry by embracing a solution showcasing the unique capabilities that cable operators can deliver when broadband and digital television are intelligently integrated in one box, with one user interface, one remote control, and one universal search experience. This effort builds on other successful TiVo distribution partnerships which have also leveraged TiVo Premiere as an MSO provisioned platform. We have created a truly revolutionary approach for cable operators who seek an experience to set their service apart without requiring major investments in middleware and expensive set-top boxes.”
Suddenlink expects to launch TiVo DVRs in certain markets in fourth quarter 2010 and will look to significantly expand deployment in 2011.