Broadcast Mobile TV Captures Subscriber Counts, while 3G Mobile TV Drives the Revenue

Monday, July 19th, 2010
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New research from In-Stat identifies that the largest number of mobile TV subscribers/viewers will come from digital broadcast. This will be followed in numbers by analog broadcast viewers. However, while cellular mobile TV subscribers will be lower, they will generate the lion’s share of revenue, with over $15 billion in subscription revenue by 2014.

“Global 3G network development is driven by the popularity of data services such as social networking and texting,” says Norm Bogen In-Stat analyst. “Mobile TV stands to leverage this demand.”

Recent research by In-Stat found the following:

  • Cellular mobile TV subscribers will generate over $15 billion in subscription revenue by 2014.
  • Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with ATSC-M/H, CMMB, DMB, DVB-H, ISDB-T (1seg) and MediaFLO all finding deployments.
  • Asia, primarily India and China, will drive mobile TV subscriptions.

The research, “Cellular and Broadcast Mobile TV” (#IN1004670MBS), covers the worldwide market for mobile TV. It includes:

  • Examination of worldwide broadcast and cellular mobile TV markets, including drivers and barriers in different regions.
  • Overview of business models.
  • Forecasts of mobile TV subscribers and viewers, revenue, and average revenue per user (ARPU) by region.
  • Market analysis of mobile TV technologies.

For a free sample of the report and more information contact Elaine Potter,; (480) 483-4441