BPL Mobile is all set to launch Mobile TV this July

Thursday, July 12th, 2007
ZTE logo
  • Mobile TV to the customers in 2-2.5 G environment
  • Real Time streaming from NDTV, Aaj Tak and CNBC
  • Attractively priced at just Rs.5 per min with no hidden costs
  • Available across widest possible range of handsets and not only to Symbian handsets

Mumbai — BPL Mobile, Mumbai’s leading cellular service provider is all set to roll out Mobile TV service this July for their valued customers. With this, BPL Mobile becomes one of the very few GSM operators to introduce Mobile TV in 2-2.5 G environment.

The need for remaining abreast with the latest happenings and at the same time remaining entertained has been increasing in leaps and bounds for people who are always on the move. BPL Mobile’s Mobile TV service is all set to take care of the rising needs of the highly mobile customers at large.

“Our regular consumer research & feedback shows that there is a growing demand for ‘news-on-the-move’ as well as ‘entertainment-on-the-move’. In the fast & dynamic lifestyle of the mumbaikars, Mobile TV from BPL Mobile is all set to plug this vital need-gap in their lives. Mobile TV is an unique way of bringing a TV-like experience onto the mobile phones, with which a user can watch streaming video straight from a television channel on real time basis, with a delay of just a few seconds”, said Mr. S. Subramaniam, CEO – BPL Mobile

Currently, BPL Mobile’s Mobile TV service will provide ‘Real Time’ streaming from channels like NDTV India, NDTV 24×7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. Apart from this, content from leading television channels will also be available as downloadable ‘Video On Demand’ clips, in the form of news, Bollywood Music, devotional music and others.

BPL Mobile is partnering with ZTE, which is China’s largest listed telecommunications manufacturer and wireless solutions provider on the technology to make Mobile TV possible on a GSM platform. While on the content side, BPL Mobile has partnered with NDTV, CNBC and Aajtak for providing Real Time News channels on mobile and news clips. Tie-ups have been struck with more than 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.

BPL Mobile TV ‘Real Time’ streaming will have an attractive flat rate of Rs.5 per minute with no hidden costs.

Added Mr. Subramaniam, “We believe in transparency and hence any BPL Mobile customer using the Mobile TV service will pay only Rs.5 if he/she has used for a minute and will not have to pay anything additional for the data traffic. Work is also on, to make available for the BPL mobile customers more Real Time channels, looped contents and content meant especially for the kids”.

BPL Mobile’s Mobile TV service will be available across widest possible range of handsets, as against just restricting it to the Symbian handsets; making it an unique service till date from any GSM service provider.

The Mobile TV from BPL Mobile will be user friendly with a very intuitive navigation. It will also be quite simple to use since its discovery will happen from the very popular BPL Mobile WAP page. All users will get to see an icon of Mobile TV on the home page of WAP site and click on the icon to start their Mobile TV. Since there is no application to be downloaded, the experience is as simple as using a WAP page.

Postpaid BPL Mobile subscribers, who are not WAP users will just have to SMS TV to 50800 to get their request registered. While, Prepaid subscribers will have to SMS TV to 50505 for the same. BPL Mobile subscribers can also get their requests registered by simply calling up the call centre. All these will be offered free of cost to all BPL Mobile customers.