New Report Predicts 500,000 Mobile TV Users in China by 2008

Sunday, October 28th, 2007

DUBLIN, Ireland — Research and Markets has announced the addition of China Mobile TV Industry Report, 2007 to their offering.

Mobile Television business, known as the most influential business in 3G era, is to watch TV with handset that supports video function.

Mobile TV business, initiated in 2004 when the public’s consumption of mobile value added service began to increase. In addition, barriers concerning contents, terminal, technique, standard, charge and user, limited the development of the handset business. As a result, mobile TV won’t develop so well as CRBT (Colorful Ring Back Tone) by absorbing the curiosity of the public with its novelty. Currently, the business is still in the preparation period.

Compared to the traditional TV business, the largest advantages of the mobile TV business lie in its mobility and interactivity. In addition, compared to the other value-added business, it is good at the multimedia integration and live content. Therefore, only through developing the services can they bring the special value that will attract a large number of mobile users, so as to promote business development.

It is forecasted that the mobile TV will become stronger and stronger towards 2008, and the number of the mobile TV users will be more than 500 thousand.

More: Research In China – China Mobile TV Industry Report, 2007