Cisco and Service Providers Aim to Reinvent the TV Experience With Videoscape

Tuesday, January 5th, 2010
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New Platform Combines Entertainment From Multiple Sources With Social Media, Communications and Mobility to Create an Immersive TV Experience

SAN JOSE, CA — Cisco Systems (NASDAQ: CSCO) today announced the release of Cisco Videoscape®, a comprehensive TV platform for service providers that brings together digital TV and online content with social media and communications applications to create a new, truly immersive home and mobile video entertainment experience. Videoscape is part of Cisco’s overall video strategy to provide the next generation of TV that is simpler for consumers, and transforms the market opportunity for service providers. Cisco is currently working with several major global service provider customers, including Telstra, to enable next-generation video experiences through the Videoscape platform.


  • Cisco Videoscape is an open platform that utilizes the cloud, the network, and client devices to deliver new video experiences over the Internet.
  • New elements of Videoscape include:
    • In the home:
      • The Videoscape media gateway for the integration of voice, linear and online video, high-speed data, Wi-Fi and network traffic routing.
      • The Videoscape IP set-top box, engineered to support all video forms delivered to a TV, including pay TV, broadcast channels, premium channels, VoD and the Web.
      • Videoscape software clients that extend the Videoscape experiences to a wide variety of home and mobile devices, from connected TVs to tablets, smartphones and more.
    • In the cloud:
      • The Videoscape Media Suite, which offers full life-cycle content management so that service providers can efficiently and cost-effectively manage and publish content across multiple screens.
    • In the network:
      • The Cisco Conductor for Videoscape, which orchestrates various services and subscriber-management functions across the cloud, the network and client devices.
    • These five new product families are part of Cisco’s medianet architecture, and work in conjunction with its existing portfolio of network products (the Cisco Carrier Routing System, Aggregation Services Routers, Content Delivery System and Cable Modem Termination Systems), and cloud technologies (Cisco Unified Computing System™ and Cisco Nexus®), along with Cisco Advanced Services.

Key Benefits of Videoscape

  • For consumers, Videoscape delivers:
    • Immersive experiences. Access to vast entertainment content sources, including broadcast channels, pay TV and the Web, integrating the Internet, social media, communications and mobility. The result is an experience that offers:
      • Ease of use. Videoscape provides easier access from multiple devices to content from multiple sources.
      • More entertainment possibilities on-screen, as content is delivered from a greater range of sources, including broadcast channels, on-demand TV, DVR and the Web.
      • More social and interactive features that integrate popular social networking websites and Cisco Telepresence video conferencing technology to allow you to show, share and engage with others through the TV.
      • More choices for content on the go, enabling consumers to take their TV experiences with them, viewing multiple forms of content over a wide range of mobile devices and smart phones.
    • Cisco quality-of-experience. Videoscape has network intelligence built in to enhance Internet video on the TV and to deliver the premium quality necessary for a higher-resolution experience instead of “best-effort” quality.
  • For service providers, Videoscape offers:
    • Expanded business models. Videoscape differentiates service provider video offerings from the competition and extends service opportunities for revenue generation. New models could include capabilities such as application delivery, home Telepresence, in-video e-commerce and more.
    • Extended service reach. Videoscape enables service providers to monetize activities outside their own network or traditional device footprints. For example, a service provider can offer a branded and personalized experience to its customers, regardless of their location or method of accessing content.