Wenzhou Cable Enhances TV Viewing with China's First HD Overlay EPG from NDS

Wednesday, March 23rd, 2011
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  • Wenzhou Cable selects NDS EPG Framework and advanced MediaHighway® set-top box software; providing the framework for an enhanced High Definition overlay electronic programme guide
  • NDS powered two-way platform enables subscribers to easily access, search, interact and view Wenzhou programming and services
  • Connected set-top boxes with integrated NDS solutions enable additional functionalities and services such as Timeshift TV, catch-up TV and VOD

BEIJING, China — NDS Group, the leading provider of technology solutions for digital pay-TV, today announced that Wenzhou Cable, a branch of China Cable Network, have selected NDS EPG Framework to deploy an enhanced and adaptable high definition overlay EPG – the first of its kind in China. The two-way HD platform will be secured by market-leading VideoGuard® Conditional Access and powered by NDS’ advanced MediaHighway set-top box software which is already present in Wenzhou Cable HD interactive STBs and has proven extremely successful in the market.

Already deployed in more than 171 million devices worldwide, NDS MediaHighway provides a flexible and powerful platform for the deployment of sophisticated two-way applications. NDS set-top box software is memory efficient and supports the deployment of new EPG updates and interactive applications without STB software downloads. Supporting both SD and HD platforms, MediaHighway is pre-integrated with security from NDS to enable seamless upgrade for services such as encrypted VOD content.

The NDS designed EPG to be deployed at Wenzhou Cable is intuitive and easy-to-use. It will enable subscribers to easily navigate TV content and services such as catch-up TV, Video-on-Demand (VOD), DVR programming and interactive applications including games and informational services. NDS EPG Framework gives Wenzhou Cable the flexibility to deploy different EPG themes and enable dynamic updates for individual subscribers.

Based on the deployment of NDS set-top box software at Wenzhou Cable, the two companies will continue to collaborate to develop further interactive solutions, providing subscribers with additional value-added services to increase the competitiveness of the platform when adapting to three networks convergence.

“We’re excited to see how the deployment of NDS solutions advances our development and application of value-added services in digital TV” said Jiang Qinghan, president of Wenzhou Cable. “We have seen the flexibility of NDS solutions and know that they have strong R&D capabilities with advanced solutions for digital TV.”

Sue Taylor, Chairman NDS China, Senior Vice President and General Manager NDS Asia Pacific commented, “Three network convergence holds vast potential for service providers in China and we anticipate great things from our work with Wenzhou to develop local solutions to address the changing market.” She added, “With their new overlay EPG, Wenzhou subscribers will have a greatly enhanced experience, with the ability to view services through the guide while continuing to watch content — providing the ultimate multi-tasking environment.”