EBU publishes Principles for Internet-Connected and Hybrid Television

EBU calls on industry to respect core Principles for Internet-Connected and Hybrid Television

GENEVA — The European Broadcasting Union (EBU) adopted Principles for Internet-Connected and Hybrid Television today which, if applied, could deliver lower costs, greater choice and a better viewing experience for consumers. It called on all stakeholders to support and respect the principles.

The EBU believes that new hybrid systems will only deliver their full potential if they use technology that is harmonized across Europe and allows broadcasters and other content providers to link broadcast and on-demand content such as catch-up TV.

“Only common solutions will unlock the full potential of hybrid and connected TV and deliver the best possible experience for viewers and success for hybrid systems,” said the EBU Director General, Ingrid Deltenre. She continued: “In addition, content must be easily accessible and displayed as the broadcaster intended.”

Other issues raised in the policy document include the preservation of a safe viewing environment, including the protection of minors and copyright and data protection.

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