ROK Partners with BPS in Deployment of Mobile TV with Telenor Pakistan

Monday, August 8th, 2011

Global roll-out of ROK mobile applications continues

LONDON — ROK Global PLC (FWB:RKG), the mobile and web technology, applications and services company, has announced an agreement with Brand Promotion Services (Pvt) Ltd (BPS), for the deployment of ROK’s portfolio of revenue-generating mobile applications to Mobile Operator Telenor (Oslo:TEL) in Pakistan.

The first ROK-powered, Telenor-branded products to be launched with Telenor in September will include:

  • ShrinkIt: a digital photo compression product designed to reduce the size of images with no loss quality, saving storage space users mobile devices and enabling the sending of photos and images faster and cheaper due to the reduced image and file size.
  • Text Talk: an SMS application that reads text messages aloud, automatically, with the added benefit of multi-language translation, allowing users to read and hear texts sent to them in other languages.
  • ROK TV: mass-market Mobile TV service which enables high quality streaming of live and on-demand video.

All ROK products supplied to Telenor will be marketed by Telenor to their customers directly and via Mobile Application stores such as Nokia Ovi, BlackBerry App World, iTunes and Android stores.

“We are very excited to be working with BPS in the deployment of our suite of mobile applications in Pakistan and we look forward to further development of our joint relationship with Telenor.” Said Jonathan Kendrick, Chairman of ROK Global.

Listed on the Open Market of the Frankfurt Stock Exchange, ROK Global PLC was co-founded by US Billionaire John Paul DeJoria and UK-based serial technology-specialist entrepreneur, Jonathan Kendrick.

In addition to being the co-founder of ROK, John Paul DeJoria is Chairman and CEO of John Paul Mitchell Systems, the producer and manufacturer of Paul Mitchell hair care products which achieve in-salon retail sales of approximately US $900m annually through more than 100,000 salons worldwide.

John Paul is also co-founder of Patron Tequila, the world’s leading premium tequila brand. ROK has pioneered many new technologies in the rapidly-evolving mobile and web space including cutting-edge mobile security technologies which it licenses to law enforcement agencies as well as multi-language text-to-speech technologies.

Telenor Pakistan is 100% owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia. Telenor Group is among the largest mobile operators in the world with over 195 million mobile subscriptions (Q3 2010) and a workforce of approximately 34,000.

At the end of October 2010 Telenor Pakistan had a subscriber base of 24.12 million and a market share of 24% making it the Pakistan’s second largest mobile operator.