PrimeSense™ Presents New Living Room Lifestyle, Showcasing Thrilling User Experience, at CES 2012

Monday, January 9th, 2012

TEL AVIV, Israel — PrimeSense, the leader in Natural Interaction®, announced today it will present new gesture and recognition-based user experiences for the living room, focused on intuitive and visual content discovery, during CES 2012 in Las Vegas, January 10-13.

Through reach™ UX, PrimeSense brings to life a new TV user experience that combines gesture control, content discovery and user awareness. This paradigm places the user at the center of an immersive, all-encompassing experience that enables multi-functional TV.

With the new personal living room, PrimeSense is reinventing the living room content discovery experience and opening up a whole new world of apps with augmented reality, virtual dress room for shopping, fitness and more, many of which are developed by members of the OpenNI™ developer community.

Using Natural Interaction, PrimeSense’s reach UX turns the TV into a connected media hub with the user controlling all information and data through simple and intuitive gestures. The solution also allows the television or set-top box to recognize the viewers and differentiate between them and their guests, therefore providing a fully tailored service, which includes user defined preferences, favorite channels, personalized search, friends’ recommendations and much more.

“reach UX is unlike any content discovery experience you’ve ever seen before; it’s magical. It brings excitement back into the living room. Users have a fun and intuitive way to search and navigate the abundance of content and services that Smart TVs offer. Basically it transforms the living room TV into a large touch screen, improving on the familiar touch experience while you are still leaning backward on your couch,” said Inon Beracha, CEO, PrimeSense.

Visitors to the PrimeSense booth at CES 2012, South Hall 3 Stand 30242, will experience this new user experience paradigm and applications, allowing infinite content discovery with user awareness.