536,812 pay TV subscribers in Uruguay at end-2011

Saturday, April 14th, 2012
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The Uruguayan communications regulator Unidad Reguladora de Servicios de Comunicaciones (URSEC) has released a survey of the telecommunications market in Uruguay up to the end of December 2011.

The number of Pay TV subscribers at year-end was 536,812, up from 491,000 at the end of December 2010.

Pay TV Market Shares:

                                         End-2011            End-2010
                                         ------------------  --------
                                         Subscribers  Share     Share
                                         -----------  -----  --------
Cablevisión (Bersabel S.A.)                   58,224    11%       10%  
DIRECTV (Directv de Uruguay LTDA)             52,670    10%        7%
Nuevo Siglo (Riselco S.A.)                    48,940     9%       10%
Montecable (Monte Cablevideo S.A.)            48,680     9%        9%
TCC (Tractoral S.A.)                          48,538     9%       10%
Punta Cable (Consorcio San Fernando)          27,445     5%        5%
Multiseñal (Multicanal S.A.)                  17,828     3%        3%
Cable Plus (Cable Plus S.A.)                  15,529     3%        3%
Cablevisión (Space Energy Tech S.A.)          15,243     3%        3%
Cablevisión (Audomar S.A.)                    13,608     3%        3%
  Others                                     190,107    35%       37%

Pay TV evolution:

             End-2005  End-2006  End-2007  End-2008  End-2009  End-2010  End-2011
             --------  --------  --------  --------  --------  --------  --------
Subscribers   335,739   365,956   392,689   417,206   448,204   491,000   536,812
Penetration     24.8%     27.8%     29.4%     31.1%     33.3%     36.4%     39.6%