Satellite subscriber numbers growing fastest in Uruguay

Wednesday, October 24th, 2012
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The Uruguayan communications regulator Unidad Reguladora de Servicios de Comunicaciones (URSEC) has released a survey of the telecommunications market in Uruguay up to the end of June 2012.

The number of Pay TV subscribers at mid-year was 561,268, up from 526,093 at the end of June 2011, a 6.7% increase. Over the preceding 6 months DIRECTV Uruguay grew by over 19% whilst the remainder of the market only grew by 2.9%.

Pay TV evolution

             June 2008  June 2009  June 2010  June 2011  June 2012
             ---------  ---------  ---------  ---------  ---------
Subscribers    398,014    438,729    470,314    526,093    561,268
Penetration                                                  48.9%

              End-2008   End-2009   End-2010   End-2011
             ---------  ---------  ---------  ---------
Subscribers    417,206    448,204    491,000    536,812
Penetration      31.1%      33.3%      36.4%      46.7%*

* Revised

Pay TV Market Shares

                                                December 2011            June 2012
                                          -------------------  -------------------
                                          Subscribers   Share  Subscribers   Share
                                          -----------  ------  -----------  ------
DIRECTV (Directv de Uruguay LTDA)              52,670     10%       62,904     11%
Cablevisión (Bersabel S.A.)                    58,224     11%       60,101     11%
Montecable (Monte Cablevideo S.A.)             48,680      9%       50,038      9%
Nuevo Siglo (Riselco S.A.)                     48,940      9%       48,955      9%
TCC (Tractoral S.A.)                           48,538      9%       48,520      9%
Punta Cable (Consorcio San Fernando)           27,445      5%       25,263      4%
Multiseñal (Multicanal S.A.)                   17,828      3%       18,251      3%
Cablevisión (Space Energy Tech S.A.)           15,243      3%       16,166      3%
Cable Plus (Cable Plus S.A.)                   15,529      3%       15,403      3%
Cablevisión (Audomar S.A.)                     13,608      3%       14,006      2%
  Others                                      190,107     35%      201,661     36%