Brazil's satellite subscribers up another 700,000 in Q3 2012

Wednesday, October 24th, 2012
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According to Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended September 2012 at 15.4 million, with more than 3.5 million new subscribers being added over the preceding twelve months – an annual growth rate of 29.5%. In the third quarter 864 thousand new subscribers were added, with satellite once again taking the lion’s share with 709 thousand net additions.

                     New subscribers              Growth absolute  Percentage growth
              Total         (January      Annual     in the month       in the month
Year  subscriptions     to December)  Growth (%)     of September   of September (%)
----  -------------  ---------------  ----------  ---------------  -----------------
2007      5,348,571          765,446       16,70           60,631              1.18%
2008      6,320,852          972,281       18,18           94,676              1.57%
2009      7,473,476        1,152,624       18,24           85,086              1.21%
2010      9,768,993        2,295,517       30,72          224,749              2.54%
2011     12,744,025        2,975,032       30,45          258,519              2.22%
2012     15,399,435                -           -          277,588              1.84%

Pay TV subscribers by technology:

                                       2011                                2012      Change
         ----------------------------------  ----------------------------------     3Q 2012
                 2Q          3Q          4Q          1Q          2Q          3Q  v, 2Q 2012
         ----------  ----------  ----------  ----------  ----------  ----------  ----------
MMDS        275,587     258,180     240,562     217,729     189,658     163,895     -25,763
Cable     5,212,528   5,360,286   5,518,127   5,714,957   5,893,447   6,074,535     181,088
DTH       5,619,386   6,269,634   6,984,810   7,738,880   8,448,529   9,157,412     708,883
Others          518         527         526       3,841       3,549       3,593          44
         ----------  ----------  ----------  ----------  ----------  ----------  ----------
Total    11,108,019  11,888,627  12,744,025  13,675,407  14,535,183  15,399,435     864,252

Pay TV subscribers by operator:

                         2010        2011     1Q 2012     2Q 2012     3Q 2012
                   ----------  ----------  ----------  ----------  ----------
NET/Embratel        5,338,151   6,997,382   7,452,659   7,824,438   8,167,899
SKY/DIRECTV         2,552,039   3,796,614   4,138,215   4,475,837   4,771,011
Telefônica/Abril      486,292     545,824     530,121     496,429     615,166
Oi                    402,062     351,183     395,574     486,539     603,471
GVT                         0      32,136     127,218     219,896     351,408
Algar Telecom          81,229      93,984      98,152     104,937     108,994
ViaCabo                84,075      96,646      99,338     101,067     104,032
 Others               659,403     668,686     672,466     663,041     677,184
                   ----------  ----------  ----------  ----------  ----------
  Total             9,768,993  12,744,025  13,675,407  14,535,183  15,399,435