CinemaNow Partners with TAVI to Deliver Movies, TV Episodes, and Music Videos for TAVI 030 Portable IPTV Media Player

Friday, January 4th, 2008

Partnership to Enable Users Instant Access to Thousands of Premium Movies and TV Shows On-the-Go

MARINA DEL REY, Calif. & LONG BEACH, Calif. — CinemaNow, a digital entertainment innovator delivering high-quality Hollywood movies and TV shows across multiple platforms, today announced a partnership with TAVI to offer consumers a customized CinemaNow video service developed to work seamlessly with TAVI’s 030 Portable IPTV Media Player. The new service will enable TAVI IPTV Media Player users to directly download and playback CinemaNow’s extensive library of Hollywood and independent video content on-the-go. Users will also be able to utilize the device to watch their CinemaNow content on television.

CinemaNow will offer the largest selection of movies, TV shows and music videos available on the Web through its embedded store within the TAVI 030 IPTV Media Player and manage content licensing and delivery for consumers. Priced from $1.99 to $19.99, CinemaNow’s offerings will include major movie and television releases from Disney, Fox, Lionsgate, MGM, Paramount Pictures, Sony, Universal and Warner Bros. In addition, CinemaNow will offer TAVI 030 users music videos and concerts from EMI and Sony BMG, along with various programming from the Sundance Channel, A&E, the History Channel, Egami and many other creators.

“CinemaNow is evolving in the digital entertainment landscape by continuously cultivating new ways to deliver high-quality movies and TV shows across multiple platforms,” said David Cook, COO of CinemaNow. “The partnership with an innovative company such as TAVI extends CinemaNow’s ongoing initiative of developing customized digital entertainment technologies for various consumer electronics devices.”

Users will be able to watch their CinemaNow videos on the TAVI 030’s interactive touch screen, which supports high-definition picture qualities and 5:1 channel surround sound. The TAVI 030 is also equipped with the TAVI Media Bus, a management service platform that connects the device to the home media network to allow users to watch their content on PCs and television sets. Additionally, the TAVI 030 is capable of storing up to 60 hours of high quality video or 15,000 hours of music, offering users plenty of space to store their CinemaNow content.

“TAVI is dedicated to setting a new standard in multimedia viewing experience by delivering powerful and robust streaming IPTV technology for consumers,” said Chong-Ho Choi, CEO of TAVI. “We are confident that working with CinemaNow to provide a rich multimedia experience will create an elevated digital entertainment experience for consumers.”

“The pairing of TAVI’s unique video playback capabilities with CinemaNow’s industry-leading content library promises to elevate the mobile video experience to a new level of quality and convenience,” said Dan Hsieh, TAVI Advisory Board member and former Disney strategy SVP. “By creating a secure platform that allows consumers to easily access and enjoy their content in any location on any screen, TAVI and CinemaNow have created a win-win proposition that will appeal to consumers and content providers alike.”