Mexico's AXTEL selects mirada's Navi UI for IPTV

mirada’s Navi selected by Mexican Broadband and Telco provider AXTEL; mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted to announce another successful deployment of its Navi Product

Mexican telecoms operator and internet service provider AXTEL has just entered the IPTV pay-TV market with new state of the art hybrid services which combine IPTV broadcast channels, on-demand (VoD, time-shift and network PVR) and interactive content via IP with access to free-to-air DTT broadcasts channels. For these new hybrid services, AXTEL selected to deploy mirada’s Navi solution, in collaboration with Ericsson, and successfully launched the service at the end of January. Navi, mirada’s next generation solution, is a complete set of interactive navigational services ported on SVG, providing AXTEL TV subscribers with a new enjoyable TV experience (TV sin Horarios), including timeshift features such as restart (access to content from the beginning), pause, or record the programs desired.

This new successful deployment of mirada’s product continues mirada’s planned expansion into Latin America, adding yet another important operator to the list of mirada’s deployed solutions in the region.

Jenaro Martínez, AXTEL TV Director, commented:

“This launch of AXTEL TV marks AXTEL´s entrance into the Pay TV market, and we are confident that with our investment in mirada’s novel hybrid services, AXTEL will quickly become one of the leaders of the Mexican digital television market. Our customers can now access their favourite programs with an easy-to-use and intuitive UI.”

José Luis Vázquez, Chief Executive Officer, mirada plc, commented:

“We are very proud to have participated in this innovative project, which demonstrates, once again, our capability to introduce innovative products helping users to interact with their digital TV offering. As previously stated, we wish to continue expanding our activities throughout Latin America, a key growth market for mirada. To date, our work here has been extremely successful in cementing our product offering and we are confident that the region will play a key role in mirada’s future success.”