Hungary adds 178,000 digital TV subscribers in 2012

Monday, February 18th, 2013 
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According to the latest Flash Report released by Hungary’s Office of the National Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in December 2012, the number of households with digital television subscriptions in the network of Hungary’s largest broadcasters was 1,836,428, up from 1,657,977 in December 2011.

Satellite (and Hello Digital MMDS) subscribers accounted for 917,863 of the digital total with cable and IPTV accounting for 835,785, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 82,780.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 88 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., Hello HD Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers (major operators):

                                                      2011
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,805,240  1,816,993  1,840,157  1,873,614
   Digital        588,975    616,760    649,282    689,597
DTH, MMDS         890,545    893,032    905,858    919,613
DTT                   N/A     31,388     37,787     48,767
                ---------  ---------  ---------  ---------
Total           2,695,785  2,741,413  2,783,802  2,841,994
   Digital      1,479,520  1,541,180  1,592,927  1,657,977

                                                      2012
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,863,293  1,860,059  1,884,489  1,907,160
   Digital        725,548    758,913    788,678    835,785
DTH, MMDS         923,968    924,361    920,283    917,863
DTT                57,283     65,012     73,185     82,780
                ---------  ---------  ---------  ---------
Total           2,844,544  2,849,432  2,877,957  2,907,803
   Digital      1,706,799  1,748,286  1,782,146  1,836,428

Estimate for
all operators   3,222,000  3,221,000  3,251,000  3,281,000

Market shares:

                                   2012
                           ------------
                            June   Dec.
                           -----  -----
UPC                        26.8%  26.7%
DIGI                       23.2%  23.2%
T-Home                     22.8%  22.9%
Tarr                        3.2%   3.1%
PR-TELEKOM                  2.7%   2.6%
Invitel                     3.2%   3.3%
ViDaNet                     2.6%   2.5%
Hello HD                    1.3%   1.3%
MinDig TV Extra             2.0%   2.5%
PARISAT                     0.6%   0.6%
Other service providers    11.5%  11.4%