Changhong Chooses Rovi's DivX for Integration in Digital TVs

Rovi Has Now Secured DivX Agreements With the Top Five DTV Manufacturers in China

SANTA CLARA, Calif. — Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced that Changhong, a leading consumer electronics manufacturer in China, has selected DivX® video solutions for integration into its digital TVs. Changhong plans to add DivX Plus® HD Certification into TVs and support DivX Plus Streaming™ in its Smart TV line. The combination is designed to enhance the consumer digital entertainment experience, providing high quality playback of personal, user generated and protected premium content in the DivX video format and providing support for a range of online digital storefronts.

“DivX solutions are an ideal complement to the cutting-edge feature set of our DTVs and Smart TV ranges,” said Yu Wenjun, Overseas Marketing Director, Changhong. “DivX Certification ensures our televisions support video playback of the highest possible quality along with a range of online entertainment services that add value out of the box and increase consumer satisfaction.”

This agreement marks a significant milestone for Rovi, as the company continues to garner momentum with OEMs and ODMs in China. The company has now secured licensing agreements with the top five DTV brands in China. These agreements should help drive consumer access to a wide range of premium video content in the DivX format. Rovi’s DivX Plus Streaming solution builds upon core DivX video technologies and capabilities in order to foster broad device interoperability and enhance the playback quality of streaming entertainment.

“Rovi is extremely pleased to be working with innovative manufacturers such as Changhong, and we support their objective of offering consumers easy access to a range of high quality entertainment.” said Simon Adams, SVP, Sales and Marketing, Consumer Electronics, Rovi Corporation. “As a leading manufacturer of digital TVs, Changhong’s selection of DivX further validates the technology and Rovi’s dedication to powering an advanced viewing experience.”

DivX Plus® HD Certified devices enable the high quality playback of personal, user-generated and protected premium content in the DivX video format in video resolutions up to 1080p. To date, well over 750 million DivX devices have shipped worldwide. DivX movies can be transferred via optical disc, USB drive or SD cards, or streamed to any DLNA-compatible device in the home. DivX Plus Streaming expands the value of the DivX Certification program, which brings these same advanced multimedia features to ‘download to own’ video content. The advanced adaptive streaming format brings a cutting-edge feature set to streaming media that is typically characteristic of the Blu-ray Disc consumer experience.