T-Home and MinDig TV Extra gaining market share in Hungary

Friday, April 26th, 2013
NMHH logo

According to the data released by Hungary’s Media and Infocommunications Authority (Nemzeti Média- és Hírközlési Hatóság – NMHH), in March 2013 the number of households with digital television subscriptions at the country’s largest broadcasters was 1,895,200, up from 1,863,293 in March 2012.

Satellite (and Hello Digital MMDS) subscribers accounted for 915,895 of the digital total with cable and IPTV accounting for 891,314, and Antenna Hungária’s MinDig TV Extra DTT service making up the remaining 87,991.

The flash report is based on data provided on a voluntary basis by Hungary’s largest broadcasters and covers approximately 88 percent of the subscription television services market.

The service providers featured in the flash report are Magyar Telekom Nyrt., Invitel Zrt., UPC Magyarország Kft., DIGI Kft., PR-TELEKOM Zrt., Tarr Kft., ViDaNet Zrt., PARISAT Kft., Hello HD Kft., UPC DTH S.à.r.l. and Antenna Hungária Zrt.

Pay TV subscribers (major operators)

                                                      2012
                ------------------------------------------
                    March       June  September   December
                ---------  ---------  ---------  ---------
Cable TV, IPTV  1,863,293  1,860,059  1,884,489  1,907,160
   Digital        725,548    758,913    788,678    835,785
DTH, MMDS         923,968    924,361    920,283    917,863
DTT                57,283     65,012     73,185     82,780
                ---------  ---------  ---------  ---------
Total           2,844,544  2,849,432  2,877,957  2,907,803
   Digital      1,706,799  1,748,286  1,782,146  1,836,428

Estimate for
all operators   3,222,000  3,221,000  3,251,000  3,281,000

                     2013
                ---------
                    March
                ---------
Cable TV, IPTV  1,927,277
   Digital        891,314
DTH, MMDS         915,895
DTT                87,991
                ---------
Total           2,931,163
   Digital      1,895,200

Estimate for
all operators   3,302,000

Market shares (relative to the estimated total for all operators)

                                    2012   2013
                            ------------  -----
                             June   Dec.  March
                            -----  -----  -----
UPC (wired, satellite)      26.8%  26.7%  26.7%
T-Home (wired, satellite)   22.8%  22.9%  23.2%
DIGI (wired, satellite)     23.2%  23.2%  23.1%
Invitel (wired)              3.2%   3.3%   3.4%
Tarr (wired)                 3.2%   3.1%   3.0%
MinDig TV Extra (DTT)        2.0%   2.5%   2.7%
PR-TELEKOM (wired)           2.7%   2.6%   2.5%
ViDaNet (wired)              2.6%   2.5%   2.4%
Hello HD (wired, MMDS)       1.3%   1.3%   1.2%
PARISAT (wired)              0.6%   0.6%   0.6%
Other service providers     11.5%  11.4%  11.2%

wired = Cable TV and/or IPTV