Thailand's CTH goes digital with Irdeto Media Protection

Thursday, May 30th, 2013
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Irdeto provides Thailand’s leading content service provider with best-in-class, cardless CA to ensure success in the digital pay TV market

BANGKOK — CASBAA — Irdeto (JSE: NPN), a world leader in media protection, multiscreen and revenue assurance solutions for pay media and content owners, today announced at CASBAA Thailand in View that CTH Public Company Limited (CTH) has selected Irdeto Media Protection for its newly-launched digital services.

At present, CTH consists of approximately 200 local cable TV operators which cover over 2.5 million households nationwide. Recently, the company secured exclusive ‘live’ broadcast rights for the English Premier League for the next three years in Thailand, Cambodia and Laos.

To support delivery of this premium content, as well as to offer a higher quality of entertainment to its subscribers, CTH began rolling out its digital services in March 2013. As this major undertaking required a significant level of investment, CTH was seeking a reliable security solution that could minimize costs from a long term perspective. To meet these needs, CTH turned to Irdeto Cloaked CA, a cardless CA solution, which provides dynamic content protection without cost and complexity of physical smart cards.

“As an established operator in the region, it was essential that our transition into digital was smooth and that we continued to offer our customers the quality of services we are known for in the market,” said Mr. Kittsanan Ngampatipong, CEO, CTH. “We needed a partner that could deliver a combination of strong security with end-to-end support and has the ability to grow with us long-term. Irdeto’s widely-deployed Cloaked CA solution and broad experience in digital pay TV has given us full confidence that together, we can take the our business to the next level.”

Mr. Graham Kill, CEO, Irdeto, said: “Given the rapid digitization taking place throughout Asia-Pac, service providers like CTH have to continue to deliver the highest quality entertainment to their customers while remaining efficient and secure. We are honored that CTH trusted Irdeto to help them go digital, joining leading operators across the globe that have successfully deployed Cloaked CA. We look forward to building this strategic partnership with CTH and achieving new technological milestones.”