EzyFlix.tv OTT video service launches in AustraliaWednesday, August 28th, 2013
New online service set to revolutionise entertainment in Australia
Entertainment lovers across the nation can now instantly stream and download the hottest international releases and watch them on any device, anytime, anywhere, following the launch of a cutting edge new online service, EzyFlix.tv.
Launched by Australian online retailer, Access Digital Entertainment (ADE), the transactional video-on-demand and download-to-own service is the first of its kind in the country, allowing users to view their purchased content on any connected device, including smartphones, tablets, PCs and Smart TVs, either on or offline.
CEO of ADE, Craig White, said EzyFlix.tv will help remove many of the barriers that exist for people wanting the best offerings in showbiz.
“Australians are hungry for new release movies and US TV shows and tired of feeling like they’re behind the rest of the world. EzyFlix.tv provides affordable, convenient and timely access to top international video content, express from the US, without any subscription fees, contracts or the need for a set top box.
“It also allows people to build their own digital movie and TV library in the cloud and has been designed specifically to meet the needs of the ‘connected consumer’ who wants to be able to access their chosen content via multiple devices at any time,” said Mr White.
A former sales director for 20th Century Fox Australia, Mr White said EzyFlix.tv has struck content deals with all major Hollywood studios and distributors including 20th Century Fox, NBCUniversal, Paramount Pictures, Roadshow Films, Sony Pictures Home Entertainment, The Walt Disney Company and Warner Bros.
“We are also the first provider to retail UltraViolet (UV), a cloud-based digital rights system which offers people a digital ‘locker’ and gives them the ability to share purchased UV content with up to five friends for free,” he said.
From today, Australians will be able to view a library of 2000 titles including popular movies like The Avengers, Django Unchained, This is 40 and A Good Day to Die Hard, with plans to grow the offering five-fold.
Addressing consumer research that shows one in three local digital entertainment purchases are for TV programs, the service will also offer ‘season passes’ to shows including alerts to each episode’s availability immediately after its broadcast.
Bite-size options will also allow users to ‘snack’ on TV episodes. For example, customers can own an episode of a hit show like Breaking Bad, Revenge, Vampire Diaries, Gossip Girl and Supernatural for just $2.99.
Mr White said EzyFlix.tv will revolutionise digital entertainment in Australia, improving access and offering better value to both small and big screen fans from all walks of life.
“Capitalising on the opportunities presented by technologies such as high speed internet, WiFi, mobile broadband and play back devices, we offer top titles to both purchase and stream and we give people the freedom to choose how and where they play their videos, according to their lifestyle, needs and wants,” he said.