Indonesia's Orange TV launches OTT services with Irdeto RightsThursday, October 17th, 2013
Irdeto Rights provides Orange TV with studio-grade content security and license management structure for OTT services across vast network of consumer devices
SINGAPORE — Irdeto today announced that Orange TV, a pay TV service by Indonesia’s PT Mega Media, has selected Irdeto Rights to provide studio-grade security for over-the-top (OTT) services across a wide range of unmanaged consumer devices, including the implementation of Irdeto’s exclusive Secure Key Exchange (SKE). Irdeto Rights, part of the Irdeto Media Protection suite, is a pre-packaged, end-to-end, hosted solution that integrates seamlessly into an operator’s existing content distribution infrastructure and protects premium content in a multi-screen environment. Irdeto SKE also provides unique scaling and user experience capabilities, adeptly handling the challenges of both live streaming as well as video on-demand.
Orange TV was officially launched in March 2012 and is the first and only pay TV operator in Indonesia to offer a unique prepayment system, which enables customers to enjoy high-quality, premium content without being tied down by monthly charges or a contract. Orange TV has over 20,000 points of sale where customers may easily purchase prepaid vouchers including convenience stores, ATM machines and the post office. Orange TV also holds national broadcasting rights for the Barclays Premier League for the next three seasons, beginning 2013/2014.
With Irdeto Rights in place, Orange TV is able to easily manage licensing for its premium content delivered over-the-top (OTT) and offer customers the freedom to access content from their favorite on-the-go devices. Irdeto Rights provides both live streaming and ‘download & go’ viewing options as well as a full range of business models to provide additional revenue streams from licensed content. It also scales for future growth in Orange TV viewer numbers as demand for live sports increases with the new OTT offer.
“With our exclusive Premier League content and prepaid model, Orange TV is thriving and we expect to expand our customer base rapidly in the coming years,” said Supeno Lembang, President Commissary at Orange TV. “In order to achieve the next level of success, we needed a strong OTT solution partner to help us maximize our content’s potential. We found what we were looking for in Irdeto, who have worked with us since we first began operations two years ago. With this winning partnership, I am certain we can scale greater heights in the near future towards becoming one of the leading pay TV operators in Indonesia.”
According to research firm Venture Consulting, consumers in Indonesia desire two things: more local and regional content, and the ability to view it anytime, anywhere. Indonesia has a large population of 242 million people and a fairly low free-to-air (FTA) TV penetration rate of 56 percent. With its new services, Orange TV is reaching into rural areas in Indonesia such as the suburban villages and the many islands across the Indonesian archipelago.
“Today’s OTT platforms and business models are evolving to meet subscriber demand for premium content, including live sports and exclusive on-demand titles, which is why Orange TV is well-positioned for success,” said Bengt Jonsson, Vice President Sales, APAC. “We are happy that Orange TV has once again selected as its long-term partner for the future, and we look forward to helping them realize the wealth of opportunities in the Indonesia pay TV market.”
Irdeto Rights is also a key pillar of the Irdeto Multiscreen suite recently launched at IBC 2013. With Irdeto Rights, operators can achieve studio-grade protection for their OTT service in order to meet licensing requirements for top-rated premium content. They can choose to implement Irdeto’s exclusive end-to-end SKE as a cost-effective and effortlessly scalable content protection solution, or leverage Irdeto security on any of the well-known industry DRMs such as PlayReady, Adobe Access, Widevine and Marlin. Irdeto Rights also allows full range of viewing options such as: streaming, progressive download and ‘download & go’ and is designed for optimal scalability in order to support customer’s market and operational needs for multiple simultaneous users.