Russian pay TV subscribers to grow another 5% in 2014
Friday, April 18th, 2014
According to iKS-Consulting, revenue generated by the Russian pay-TV market grew by 16% in 2013 to reach 54 billion roubles ($1.5bn), up from 46.6 billion roubles ($1.3bn) in 2012. iKS expects the growth to continue in 2014 increasing by another 10% to exceed 59 billion roubles ($1.65bn).
The number of pay-TV subscribers increased during 2013 by 11% to 34.6 million with a household penetration of 62%. In 2014, the number of subscribers is forecast to grow by another 5% to 36.2 million.
In 2013, cable television subscriptions increased by only 1.5%. However, this was due primarily to the reduction in the number of analogue subscribers at MTS. Other cable operators grew by around 5%.
The fastest growing segment in absolute terms was satellite which added 2.3 million subscribers over the year. In percentage terms IPTV grew fastest at 29%.
Pay TV subscribers in Russia by technology
2012 2013 Change ---- ---- ------ Cable TV 17.6 17.8 +1.5% Satellite TV 10.9 13.1 +21% IPTV 2.8 3.6 +29%
Seven pay TV operators have market shares above 5%, with Rostelecom being by far the largest in terms of revenue, despite the leadership of Tricolor TV in terms of subscribers.
Pay-TV operators with a subscriber base of over one million
2013 2012 Change ----- ----- ------ Tricolor TV 10.10 8.79 +14% Rostelecom 7.51 6.57 +14% MTS 2.58 2.94 -12% ER-Telecom 2.57 2.358 +9% Orion-Express 1.98 1.05 89% Akado 1.13 1.10 2% Vimpelcom 1.04 0.98 5%
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