Vodafone Iceland Selects SecureMedia To Provide Advanced IPTV Content Security

Monday, February 25th, 2008
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The Encryptonite ONE™ System enables Iceland’s innovative telecommunication operator to offer a rich, secure media experience for its subscribers

NATICK, MA USA — SecureMedia, the technology leader in content protection software for secure video and multimedia delivery over IP networks announced today that Vodafone Iceland has implemented and deployed the Encryptonite ONE System, protecting its next generation end-to-end IPTV offering.

Vodafone Iceland offers mobile, fixed-line, FTTH and ADSL/ internet services to individuals and companies throughout the country. Adding to this communication products suite, Vodafone Iceland’s advanced IPTV service features an extensive video offering complete with customer personalization and interactivity.

“Our mandate is to offer our customers a rich and interactive digital media experience as part of our Triple Play service,” said Gestur G. Gestsson, CTO, Vodafone Iceland. “Now the proven and invisible security of the Encryptonite ONE System is being used to provide our subscribers with high quality digital media entertainment.”

The Encryptonite ONE System is today’s proven multi-format, multi-platform CA/DRM software solution that provides the highest levels of digital content security while offering operational efficiencies and extended value. Approved by all major film studios and TV broadcasters, the Encryptonite ONE System allows telcos and broadband operators to acquire distribution rights to the most compelling broadcast channels and VOD programming. Its unique system design features an ultra-light, processor-efficient client that can be deployed on virtually any consumer media appliance to allow ubiquitous secure content distribution on current and future set-top boxes, PCs, portable players and mobile phones. Employing a patented, common encryption scheme for both broadcast and VOD content and through its exclusive EverLock™ process, the Encryptonite ONE System is the only solution available today that enables persistent and efficient protection of content at all times in distribution and storage including in DVR and nDVR applications. Newest innovations include exclusive platform extensions that allow for selectable digital forensics to track, identify and deter piracy of valued content (IdentiFind™), rapid middleware integration to speed time-to-market (CodeConnect™), and configurable security parameters for diverse quality content (TrustAdjust™).

“We are excited that Vodafone Iceland, the country’s leading-edge Telecom provider, has selected SecureMedia for our vast cryptography experience and our Encryptonite ONE System for its unique flexibility, expandability and highest content security,” said Fred Ellis, COO of SecureMedia. “Vodafone Iceland’s new Triple Play service truly champions SecureMedia’s mission of ‘Enabling Entertainment Everywhere!”