RDA selects Chips&Media HD video IP for mobile and DTV platforms

RDA Selects Chips&Media’s HD video technology for Mobile AP and DTV Platforms

SEOUL, Korea. — Chips&Media, Inc., a leader in silicon video Intellectual Property (IP), today announces that RDA Microelectronics has integrated the Chips&Media’s HD multi-standard codec core into its new family of SoC designs, which is available on the market.

RDA adopted Chips&Media’ core to achieve superior video feature and the highest performance in the development of its next generation SoC designs targeting digital consumer electronics applications including DTV and Mobile AP. Its first mobile AP chip RDA8810/8811 series has shipped to end customers with Chips&Media’s video codec IP inside. And there will be more DTV/Mobile AP products powered by Chips&Media cutting edge video codec technology in the market soon.

Steve Kim, CEO at Chips&Media says : “We are delighted to be working with RDA, the world’s leading provider of digital consumer ICs. Combining RDA’s leadership in communication, video and display processing technologies with our proven expertise in multi-codec technologies, will create stronger market momentum in digital home entertainment area.”