Over 50% of U.S. broadband households subscribe to an OTT video service

Thursday, April 9th, 2015
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Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service

  • Parks Associates Hosts OTT Super Session at 2015 NAB Show With CBS Interactive, Vubiquity, and Discovery Communications

DALLAS, TX — Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show next week in Las Vegas, reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012.

Parks Associates is partnering with NAB to host the Super Session “Constant Cravings – Using OTT to Win the Next Generation of Viewers” on Monday, April 13, 10:30 a.m. – 12 p.m., in room S222 of the Las Vegas Convention Center. The session, with executives from CBS Interactive, Vubiquity, Discovery Communications, and Parks Associates, features an in-depth discussion of the challenges, opportunities, and threats for OTT video and pay-TV providers.

“The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for 36% of that time, or approximately 3.4 hours a week,” said Brett Sappington, Director of Research, Parks Associates. “Rather than cannibalizing the consumption of broadcast, pay-TV, and packaged media content, Internet video is increasing overall consumption levels for video.”

Sappington will discuss new OTT and pay-TV research during the NAB Super Session, moderated by Alan Breznik, Cable/Video Practice Leader at Light Reading. Panelists include Darcy Antonellis, CEO, Vubiquity; Marc DeBevoise, GM and SVP of Entertainment, CBS Interactive; and Rebecca Glashow, SVP, Digital Media Distribution, Discovery Communications.

Data highlights from Parks Associates include:

  • Nearly 50 million streaming media players will be sold worldwide in 2017.
  • Homes with children spend on average 90% more on OTT services and digital video than homes with no children.
  • More than 75% of streaming media player owners have an OTT subscription.

“The NAB Show will be an excellent opportunity to address the evolution of the OTT landscape in 2015 as consumer demand is changing and companies in OTT services, content production, pay TV, OTA broadcasting, and advertising struggle to stay competitive,” Sappington said.

Parks Associates will also present new market and consumer research at CONNECTIONS™: The Premier Connected Home Conference, taking place May 19-21 in San Francisco, CA. The three-day executive conference features keynotes from Comcast’s Xfinity Home, Nest, Samsung, and Verizon and focuses on innovative solutions and business strategies for the connected consumer, entertainment services, the smart home, and the Internet of Things.

To schedule an interview with Brett Sappington at the NAB Show or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.