SKY Perfect Subscribers as of the end of February 2008

Tuesday, March 4th, 2008

Total Registrations and Individual Subscribers as of the end of February 2008

SKY Perfect Communications has announced the number of total registrations and individual subscribers as of the end of February 2008.

                           Total         Individual
                   Subscribers*1      Subscribers*2
New Subscribers           45,655             38,078
Churn                     51,880             46,999
Churn Rate*3               14.7%              15.3%
Net Increase              -6,225             -8,921
Cumulative Total       4,235,255          3,677,081

The total column shows the summed-up figure of cumulative totals of DTH Services and Wired Broadcasting Services.

*1 Total Subscribers: The total numbers of provisional subscribers before executing pay- subscription agreement (provisional subscribers for SKY PerfecTV! only), institutional subscribers including retailers exhibition and registrations for technical development in addition to individual subscribers.
*2 Individual Subscribers: Subscribers who agreed with pay-subscription agreement and have been actually paying subscription fee.
*3 Monthly Churn Rate: The churn rate is the figure obtained by converting the monthly number of churns into yearly basis. Monthly Churn Rate = Churns during the current month /Total subscribers at the end of the previous month x 12 months

More: Total Registrations and Individual Subscribers as of the end of February 2008 (105kB)