Freesat licenses TVbeat TV audience analytics

Freesat licenses TVbeat platform to gain real-time TV audience insights

LONDON — Freesat, the subscription free satellite TV service, has today announced it is working with TVbeat, a real-time cross-screen TV audience attribution company, to gain insights into how its customers are using the connected TV service.

Using TVbeat’s leading TV audience attribution platform, Freesat will be able to analyse the real-time user behaviour of viewers who opt-in to allow collection of their data. Freesat will use the insight derived from this data to help drive its product roadmap and deliver new innovations to viewers.

Commenting on the partnership, Matthew Huntington, CTO at Freesat said: “It’s important to Freesat’s innovation and continued development that we are able to understand how viewers are using the service. The TVbeat platform is incredibly fast, easy to use and allows Freesat to quickly gain an insightful understanding of how our service is being used.”

Laurence Miall d’Aout, CEO at TVbeat said: “Our platform is unique in its capability to ingest and contextualise raw data in real-time, allowing our clients to quickly identify and adapt their service towards evolving viewing behaviour. We are excited to work with Freesat as our first client in the UK.”