Pay TV households in Central America grew faster than the rest of Latin America in 2015Thursday, March 17th, 2016
In 2015 Pay TV HH in Central America grew faster than the rest of Latin America
The region covered by Costa Rica, El Salvador, Guatemala, Honduras, Panama and Dominican Republic reach 3.7 million Pay TV subscribers by end of 2015, continuing its growth trend. The total subscribers by the end of Q4 2015 represents a growth of 13.5% compared with the same period for the previous year.
The main leaders in the region are Claro (America Movil) and Tigo (Millicom), reaching 31% and a 24.3% of the market respectively.
Currently, the main driver in terms of subscribers is Costa Rica, and along with Panama they are the most mature markets. This leaves the rest of the region with great perspective for growth.
Dataxis believes that DTH services will continue to push the market, mainly due to the advantages that the service can offer in terms of coverage. Digital Cable services will also continue to grow, as they are a convenient way for bigger actors to provide triple play solutions.