Hisense adopts SERAPHIC Sraf HTML5 browser for YouTube TV

Monday, January 23rd, 2017

Hisense adopts SERAPHIC’s YouTube TV solution to make a push in global market

Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, announced to launch YouTube TV certified smart TVs in global market. The solution is provided by SERAPHIC, a leading digital TV browser and “TV + Internet” solution provider.

YouTube, renowned for its tons of interesting content and lean-back experience, is gaining increasing popularity around the world. According to YouTube CEO Susan Wojcicki, time spent watching YouTube on TV screens more than doubled year after year in the US. For TV manufacturers, it has become significant to provide consumers the access to YouTube on their TVs, for more exciting user experience.

SERAPHIC’s Sraf HTML5 Browser, based on Blink engine and amongst few strongest HTML5 Browsers in the TV field, well matches all performance and memory usage requirement of the challenging YouTube TV certification. It enables YouTube TV application to reduce the initial launch time to 13s, 2s quicker than YouTube TV requires; it also improves browse-to-watch time to 2.8s, with the full animation enabled.

Xiaofeng Lin, CPO of Hisense’s overseas market, stated, “We are dedicated to refreshing TV products by adding new features and design and offering our consumers the best viewing experience. Thanks to SERAPHIC, our professional partner in the long run, Hisense is now able to pass the highly challenging YouTube TV certification and launch the products in shorter time to market. The new YouTube TV certified products are firstly launched in Africa and South Asia. Later on, we will deliver the products to Middle East and Eastern European countries.”

Ye Wang, CEO of SERAPHIC, said, “SERAPHIC is always keeping an eye on state of the art technology in TV fields. We are glad to partner with Hisense to extend the global market. Smart TVs pre-integrated with YouTube application will surely attract more consumers for Hisense.”