comScore releases 2017 U.S. Cross-Platform Future in Focus report

comScore’s Latest Report 2017 U.S. Cross-Platform Future in Focus Available for Download

RESTON, VA — comScore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.

Key topics covered in the 2017 U.S. Cross-Platform Future in Focus report include:

• How time-shifted and over-the-top viewing is altering the TV viewing landscape
• The ongoing shift of digital media audiences to mobile
• The year’s biggest and fastest growing mobile apps and digital media properties
• The importance of social media and video platforms
• The impact of viewability and invalid traffic in the digital ad ecosystem
• Mobile’s growing share of online shopping and commerce
• The top studios and films at the 2016 box office