Research shows interest in using same remote for smart home and entertainment devices

Thursday, January 4th, 2018 
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30% of U.S. broadband households very interested in controlling smart home and entertainment devices with same remote

  • CONNECTIONS™ Summit at CES explores smart home crossover opportunities at CES® 2018

Parks Associates today announced new research showing 42% of U.S. broadband households find at least one tested smart home use case for entertainment very appealing. The ability to control TVs, set-top boxes, streaming media players, and smart home devices with the same remote is the most popular use case; 47% find it appealing, including 30% who rank it as very appealing.

Appeal of Entertainment Use Cases for the Smart Home

Research firm Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment, and other IoT industries at the CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas. The event features sessions focused on the changing technology landscape for consumers and the challenges for innovative technologies in transitioning from early adopters to the early majority.

“Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50%,” said Elizabeth Parks, SVP, Parks Associates. “Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at CONNECTIONS™ Summit.”

CONNECTIONS™ Summit topics include strategies to improve the user experience, leading value propositions for smart products and services, new partnership opportunities, and the impact of AI and data analytics within the smart home ecosystem.

Research from Parks Associates shows:

  • 67% of U.S. broadband households find receiving alerts when someone enters the home appealing.
  • 54% of broadband households find at least one tested energy management use case for the smart home highly appealing.
  • 60% of security system owners find the ability to control their security systems using voice appealing.

Links: Parks Associates