Brightcove launches OTT Flow X, powered by Accedo

Monday, May 21st, 2018
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OTT Flow X builds on existing turnkey solution to offer broadcasters more customization and delivery to all screens

BOSTON — Brightcove (NASDAQ: BCOV), the leading provider of cloud services for video, today announced the launch of OTT Flow X, powered by Accedo, the video experience pioneer, enabling both companies to expand their direct-to-consumer products and deliver solutions that address all points in the OTT continuum. For broadcasters seeking a sophisticated turnkey solution, OTT Flow X provides increased UX flexibility, support for complex integrations, delivery to the major platforms including smart TVs and game consoles, TVE authentication, and transactional business models. OTT Flow X rounds out the solutions both companies provide for helping customers succeed in launching an OTT service.

Brightcove OTT Flow X, powered by Accedo, lowers the technical complexity and go-to-market barriers associated with launching a beautiful, multi-platform OTT service. Brightcove Video Cloud provides the backbone of OTT Flow X with its industry-leading video player, ingestion, transcoding, metadata management, and SDKs. Accedo Studio Pro reduces maintenance costs, enables engaging user experiences and full management control of an OTT service across platforms from a central cloud-based dashboard.

Utilizing the components of OTT Flow X, Vietnam Television Corporation (VTC), launched VTC NOW earlier this year. A new subscription-based OTT streaming service, VTC Now offers video on demand and live content that caters to both local residents and global Vietnamese diaspora audiences. Viewers can access VTC NOW by downloading the app from Google Play and the Apple App Store.

“Content providers and broadcasters of all sizes are accelerating their efforts to directly deliver and monetize their content to audiences across platforms with a wide range of business models. Brightcove is at the forefront of helping them succeed by providing a full spectrum of OTT solutions,” Anil Jain, executive vice president and general manager for Media, Brightcove, said. “OTT Flow, powered by Accedo, was introduced two years ago and continues to be a great choice for customers looking to launch a robust, full-featured OTT service in a matter of weeks. Customers who want the same fast time to market but need more flexibility or customization will be delighted with our new OTT Flow X solution. Together, Brightcove and Accedo offer customers a full spectrum of OTT services and solutions regardless of where they are on their OTT journey.”

“OTT Flow X builds on our joint success with OTT Flow where Brightcove and Accedo have established a premium turnkey solution that continues to gain momentum in the marketplace,” Fredrik Andersson, senior vice president of Strategy & Solutions, Accedo said. “OTT Flow X supports more complex integrations and UX requirements and delivery to more screens, enabling us to extend our reach into new market segments.”

In 2018, media companies and content owners are faced with three main challenges. Organizations need to be able to provide their customers with an exceptional user experience, while increasing revenue, and keeping costs down. OTT Flow X addresses these challenges by lowering the technical complexity and go-to-market barriers associated with launching a customizable OTT service. By taking advantage of powerful user interface capabilities and reaching new platforms, OTT Flow X satisfies customers who require more customization along with a fast time to market and at a lower cost than a fully bespoke solution.