Sony Electronics launches TVs with Netflix Calibrated Mode

Tuesday, July 31st, 2018

Sony Electronics Launches MASTER Series TVs with Exclusive Netflix Calibrated Mode, Bringing Studio-quality Picture Mastering to the Living Room

  • Sony Electronics and Netflix Unveil Netflix Calibrated Mode for Sony MASTER Series Televisions: an Innovation that Responds to Consumers’ Desire to Experience Viewing as Intended by the Filmmaker

NEW YORK — Sony Electronics, Inc. today announced Netflix Calibrated Mode — available exclusively on the new Sony MASTER Series A9F OLED and Z9F LCD TVs — to ensure cinematic fidelity for the viewing experience on Netflix. Developed by Sony picture quality engineers, in collaboration with Netflix color scientists, Netflix Calibrated Mode delivers picture quality approaching that of a master monitor used for standard reference in motion picture production studios. With one simple menu setting, Netflix members can enjoy precise colors and accurate dynamic contrast, as seen through the eyes of the creator. This is especially evident when watching visually spectacular shows such as the Netflix original series “Lost in Space,” with otherworldly landscapes and creatures draped in atmospheric lighting.

“In recent years, we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “Both Sony and Netflix have been pioneering the industry in terms of content production and distribution, working directly with creators to bring their stories to entertainment lovers around the world. Sony and Netflix have put much effort into developing and supporting cutting-edge technologies, such as 4K picture resolution, high dynamic range (HDR) and Dolby Atmos™ sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world.”

“While recently watching ‘Lost in Space,’ I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures,” said Scott Mirer, vice president, device partner ecosystem, Netflix. “We can’t wait for our members around the world watching on Sony’s new MASTER Series TVs to get this fantastic experience and — for the very first time — to deliver studio-quality picture mastering to the living room with Netflix Calibrated Mode.”

Sony MASTER Series is comprised of two new televisions – the A9F OLED TV and the Z9F LED TV. Drawing on Sony’s half-century of TV engineering expertise, the MASTER Series delivers Sony’s highest quality picture possible in a home setting. It comes with a variety of smart features and is the only series of TVs that offers Netflix Calibrated Mode.

Pricing and Availability

The MASTER Series A9F and Z9F will be available across North America in the fall of 2018, with pricing and retail availability to be announced later.