Oxagile extends Kaltura’s Targeted TV with UX applications

Wednesday, August 29th, 2018
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Oxagile and Kaltura present an еxtended version of Targeted TV Solution at IBC 2018 in Amsterdam

Kaltura, the provider of a leading cloud TV platform, and Oxagile, a video-based software solutions developer, are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications.

The new applications include innovative UX customization designed to present the most relevant UI to each user, based on Kaltura’s Targeted TV user segmentation that takes into account behavior recognition, AI-powered predictive analytics, and more.

Subscribers will get access to personalized content recommendations and promotional offers on platforms ranging from web and mobile to smart TVs and STBs. In turn, TV operators will be able to augment their capabilities across all screens with improved conversion, higher usage, and increased ARPU.

Oxagile is taking on the role of frontend development and leveraging its cross-domain engineering know-how to integrate the client apps with Kaltura’s Targeted TV solution. Guided by Kaltura’s audience segmentation, tailored offers and content, Oxagile’s highly customizable UI will adapt its entire look to match the preferences and habits of each consumer segment in real time taking into account the operator business goals.

“We are happy to offer profound video domain expertise with a primary focus on frontend and UI, while ensuring an awesome user experience on any screen. Working together with our partner Kaltura will result in a groundbreaking TV solution, enabling TV operators, telecoms, broadcasters, and content owners usher in the Cloud TV era and properly satisfy the growing demand for customized video content,” said Oxagile’s CTO Sergey Marchuk.

“The Kaltura TV Platform is a modular infrastructure that easily enables us to join forces with a wide range of 3rd party technologies, providing our customers with a best-of-breed solution of their choice,” said Gideon Gilboa, Kaltura Senior Vice President of Marketing and Product, Media and Telecom. “We are excited to team with Oxagile to bring our Targeted TV solution all the way to the end-user’s screen, leveraging their impressive apps and flexible technology to present each user with the most relevant UI on any device they choose.”

The Kaltura and Oxagile integration is planned to be demonstrated at the IBC Show in Amsterdam, September 14-18.