Pay TV and SVOD in Europe on the up, TV viewing and Blu-ray slump

Thursday, November 22nd, 2018 
European Audiovisual Observatory logo

Pay-TV and Subscription VoD in Europe on the up, television viewing and Blu-ray sales in Europe slump

  • The European Audiovisual Observatory Publishes The 2018/2019 Edition Of Its Yearbook On Line!

STRASBOURG — The Strasbourg-based Observatory, part of the Council of Europe, has just launched this year’s Yearbook 2018/2019 on line service. This database provides comparative European data on film, television, on-demand and physical video in 41 countries. The country by country comparative pan-European tables are downloadable in Excel form. Downloadable country profiles are also included.

Main insights of the Yearbook edition 2018/2019:

1. No evidence of cord-cutting in Europe for the moment

  • Total number of households subscribing to pay-TV continues to increase
  • IPTV share of pay-TV subscribers up to 25%
  • Cable stagnating over the last five years, and satellite growth comes to a halt.

Subscribers to pay-TV in Europe – in thousand

Subscribers to pay-TV in Europe
Source: European Audiovisual Observatory analysis of Ampere Analysis data

2. US groups account for 72% of the top 50 audiovisual groups revenues

  • This is a massive leap, given that US groups’ share was only 66% in 2012
  • The top 50 audiovisual groups cumulated revenues grew at an annual rate of 10%, much higher than the market, due to permanent consolidation
  • Netflix ranks n°15 in the top 50

Cumulated revenues of the top 50 audiovisual groups by region of origin – in bn EUR

Cumulated revenues of the top 50 audiovisual groups by region of origin
Source: European Audiovisual Observatory analysis of Ampere Analysis data

3. Television viewing is slowly decreasing – Romania tops the European viewing charts

  • Daily viewing time ranges from 1h41mn in Iceland to 5h46mn in Romania
  • On average, television viewing in Europe declined by 0.3% per year between 2012 and 2017.
  • Sharpest decline in Iceland, Denmark, Latvia, Norway and the United Kingdom

Average daily television viewing per person in Europe – in hh:mm

Average daily television viewing per person in Europe
Source: European Audiovisual Observatory analysis of Eurodata TV data

4. Blu-ray joins DVD in fast decline

  • On average, the physical video market declined by 14% per year between 2013 and 2017
  • DVD (–16%) declined faster than Blu-ray (-7%)
  • Rental accounts for 6% of the total market, vs. 11% in 2013

Physical video market in Europe – in bn EUR

Physical video market in Europe
Source: European Audiovisual Observatory analysis of IHS data

5. SVOD accounts for 72% of pay-on demand revenues

  • On average, pay on-demand services grew by 45% per year between 2013 and 2017
  • The main was driver for growth was SVOD, with a 74% average annual growth rate
  • In TVOD, retail is growing faster than rental and accounts now for 42% of TVOD revenues

Pay on-demand revenues in Europe – in bn EUR

Pay on-demand revenues in Europe
Source: European Audiovisual Observatory analysis of Ampere Analysis data

An executive “Key Trends” summary of the Yearbook is available free on line.

Links: European Audiovisual Observatory