MAVTV selects 605 for advanced TV measurement

MAVTV Selects 605 for Advanced Measurement Solution

NEW YORK — Leading automotive television network MAVTV Motorsports Network today announced that it has chosen 605, an independent data analytics company that measures the impact of TV advertising and programming on consumer behavior, to deliver comprehensive ratings and an expansive portfolio of advanced measurement and analytics solutions. Specific terms of the agreement were not disclosed.

This partnership supports the launch of more comprehensive ratings and audience measurement solutions for advertisers. By tapping into one of the largest matchable TV datasets in the industry, MAVTV can now offer advertisers the ability to measure the full impact of their ad campaigns on MAVTV.

“Lucas Oil’s MAVTV is very excited about this partnership with 605 as it speaks to the future of television advertising measurement being direct from the set-top box and the power this data will provide our partners,” Brock Thompson, Senior Vice President of Media Sales, MAVTV.

In addition to national ratings reporting, this partnership also encompasses advanced ad measurement and reporting services that will be made available to MAVTV advertising clients.

“MAVTV is taking an important step to elevate their marketing and advertising measurement capabilities by using 605’s advanced audience data and proprietary analytics,” said Ben Tatta, co-founder and President of 605. “Changing viewing habits require new approaches to engage audiences, both with your own programming and the advertising within those shows. To stay competitive, networks need to better understand how to use data to drive actionable insights and reach the right audiences. We are excited to partner with MAVTV in this effort.”