Major U.S. pay TV providers lost about 2,875,000 subscribers in 2018
Wednesday, March 6th, 2019Major Pay-TV Providers Lost About 2,875,000 Subscribers in 2018
- Satellite TV Services had 2,360,000 net Losses in 2018
DURHAM, NH — Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 95% of the market – lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
The top pay-TV providers account for 89.1 million subscribers – with the top six cable companies having 47 million video subscribers, satellite TV services 29.1 million subscribers, the top telephone companies 9 million subscribers, and the top Internet-delivered (vMVPD) pay-TV services 4 million subscribers.
Key findings include:
- Satellite TV services lost about 2,360,000 subscribers in 2018 – compared to a loss of about 1,550,000 subscribers in 2017
- DIRECTV lost 1,236,000 subscribers in 2018 – compared to a loss of 554,000 subscribers in 2017
- In 2018, DBS services cumulatively lost 7.5% of video subscribers – compared to a loss of 4.7% in 2017
- The top six cable companies lost about 910,000 video subscribers in 2018 – compared to a loss of about 680,000 subscribers in 2017
- In 2018, the top cable providers cumulatively lost 1.9% of video subscribers – compared to a loss of 1.4% in 2017
- The top telephone companies lost about 245,000 video subscribers in 2018 – compared to a loss of about 885,000 in 2017
- AT&T U-verse added 47,000 subscribers in 2018 – compared to a loss of 624,000 subscribers in 2017
- In 2018, the top Telcos cumulatively lost 2.6% of video subscribers – compared to a loss of 8.7% in 2017
- The top publicly reporting Internet-delivered (vMVPD) services, Sling TV and DIRECTV NOW, added about 640,000 subscribers in 2018 – compared to about 1,600,000 net adds in 2017
- Subscribers to these vMVPD services increased by 19% in 2018 – compared to an increase of 90% in 2017
- Traditional pay-TV services (not including vMVPD) lost about 3,515,000 subscribers in 2018 – compared to a loss of about 3,110,000 in 2017
“The pay-TV market saw net losses increase in 2018. Overall, the top pay-TV providers lost 3.1% of subscribers in 2018 compared to a loss of 1.6% in 2017,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000. This reflects a decline of about 10,000,000 subscribers for traditional services, offset by the addition of about 4,000,000 subscribers for the publicly reporting vMVPD services.”
Subscribers at Net Adds Pay-TV Providers End of 4Q 2018 in 2018 ---------------- -------------- ----------- Cable Companies Comcast 21,986,000 (371,000) Charter 16,606,000 (244,000) Cox* 4,015,000 (115,000) Altice 3,307,500 (98,000) Mediacom 776,000 (45,000) Cable ONE 326,423 (37,465) Total Top Cable 47,016,923 (910,465) Satellite Services (DBS) DIRECTV 19,222,000 (1,236,000) DISH TV 9,905,000 (1,125,000) Total DBS 29,197,000 (2,361,000) Phone Companies Verizon FiOS 4,451,000 (168,000) AT&T U-verse 3,704,000 47,000 Frontier 838,000 (123,000) Total Top Phone 8,993,000 (244,000) Internet-Delivered (vMVPD) Sling TV 2,417,000 205,000 DIRECTV NOW 1,591,000 436,000 Total Top vMVPD^ 4,008,000 641,000 -------------- ----------- Total Top Providers 89,144,923 (2,874,465)
* LRG estimate
^ vMVPD does not include Hulu with Live TV, YouTube TV, or PlayStation Vue, which do not publicly report subscribers
Company subscriber counts may not solely represent residential households
Top pay-TV providers represent approximately 95% of all subscribers
Top cable does not include overbuilder WOW (the sixth largest cable provider)
Net additions reflect pro forma results from system sales and acquisitions, and reporting adjustments – therefore, comparing totals in this release to prior releases may not produce accurate findings
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