Comscore renews TV ratings deal with California Oregon Broadcasting

Thursday, May 30th, 2019
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Comscore Renews Partnership with California Oregon Broadcasting Group

  • New long-term agreement extends California Oregon Broadcasting Group’s use of Comscore local television ratings as exclusive currency across the group.

RESTON, VA — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and California Oregon Broadcasting, Inc., the oldest independent broadcast group in the West, announced a long-term agreement for Comscore to exclusively provide measurement services to their television stations KOBI+ (NBC) and KOBI2 (ThisTV) in Medford, Ore. and KSLR (FOX) and KEVU (MyNet) in Eugene, Ore.

“As an early supporter of Comscore, KLSR has long regarded it as a valued partner,” said Mark Metzger, general manager KLSR-TV. “Throughout our relationship, Comscore has proven time and time again its ability to provide stable and reliable TV ratings, which have helped us achieve success in both our local and national sales goals.”

“Comscore’s dependable demographic ratings, which come from the homes actually located in our markets, as well as its advanced automotive ratings, have become powerful tools for us in the marketplace and to use with our clients and prospects,” shared Robert Wise, vice president and general manager, KOBI-TV.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all 210 local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

“California Oregon Broadcasting was one of our earliest supporters among the more than 900 stations using Comscore today,” said Steve Walsh, executive vice president of local markets at Comscore. “We are thrilled to continue our long partnership.”