Vevo music videos available on Vewd-enabled devicesWednesday, August 28th, 2019
Vevo is now on Vewd!
- World’s leading music video platform scales its offering by partnering with Vewd for global distribution on smart TVs
NEW YORK and OSLO, Norway — Vevo, the leading all-premium music video and entertainment platform, today announced a partnership with Vewd, the world’s largest smart TV OTT software provider. The agreement will make Vevo’s unparalleled premium music video content catalog available for tens of millions of Vewd-enabled devices from Sony, Hisense, Philips, and TiVo, among others.
The partnership will bring the Vevo catalog to a broad array of smart TVs managed by Vewd in North America, Europe, Latin America, and Asia Pacific. Vevo will retain full editorial control of its content, with audiences having access to localized and global content dependent on geographic location.
“Naming Vewd as a smart TV scaling partner is a key moment for our OTT strategy,” said Alex Kisch, EVP Business Development and Affairs & General Counsel, Vevo. “With the tremendous scale afforded by Vewd’s far reaching network of television partners, Vevo will have the opportunity to tap into important and growing markets, bringing some of the most sought-after content to new audiences and creating value for our artists, songwriters, labels and publishing partners.”
Vevo leveraged Vewd’s proprietary ‘Snap’ technology to create one unified app that works across major Vewd-enabled smart TV platforms. Vewd software enables OTT and streaming video on almost 50 million smart TVs and set-top boxes each year, with more than 350 million Vewd enabled devices delivered to date. Vevo content will be accessible on Vewd in late September 2019.
“Vevo is really taking a bold and forward-looking approach to managing and growing their smart TV reach,” said Michael Winneker, VP of Content Partnerships, Vewd. “The platform consolidation that happened on mobile hasn’t happened on the TV, so it makes sense to utilize a scaling partner like Vewd to mitigate app management complexity and accelerate distribution through tens of millions of Vewd-enabled devices, all while helping reduce costs and increase monetization. Welcome, Vevo, to the world’s largest connected TV ecosystem.”
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