NLogic and TVbeat bring holistic TV ad management to CanadaThursday, June 25th, 2020
NLogic partners with TVbeat
- Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters
TORONTO — NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, has entered into a strategic partnership with TVbeat Inc., which provides a leading-edge TV ad inventory and yield optimization SaaS framework. This partnership will allow NLogic to expand their offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources. It also helps them maximize the yield potential of addressable, digital and traditional linear inventory through holistic TV ad forecasting, planning, booking, in-campaign optimization, and reporting through a single view, self-serve Web dashboard or APIs.
“We are very excited to be able to bring TVbeat’s unique approach to the Canadian market,” said David Phillips, President & COO of NLogic. “Their technology has been proven in the international market to help TV operators and broadcasters optimize their TV inventories and generate more revenue as a result. As a company, NLogic is focused on helping our clients grow their business, and we believe this exciting partnership will help them do just that,” adds Phillips.
A key element to building a truly addressable TV proposition in Canada is the ability to optimize inventory and yield. TVbeat’s TV ad inventory platform has been a proven success in several countries around the globe and allows for an integrated SaaS layer across an existing TV tech stack.
“We are excited to contribute with our SaaS-based solution to the evolution of the TV business in the Canadian market through this partnership with NLogic”, said Abbas Tahzib, CRO of TVbeat. “They are uniquely positioned to be a trusted supporter and accelerator towards the promise of addressable TV for TV stakeholders in Canada,” adds Tahzib.